Advertising Skills and Conclusion

Many skills are needed to work for an advertising agency.  When interning at media agency MindShare there was many skills that I had to cover. The role was in the Business Planning area Intelligence Department. The role included such skills as researching primary and secondary research. Primary using such data sites as Mintel, TGI and Warc. Secondary was working on the brand Kitkat doing a focus group to see what the target audience wanted for competition prizes. After the research the analysis then kicked in more to get insight. Confidence was a key for doing secondary research.

Many brands have been analysed since at university including WH Smiths Marmite, Nokia and Pizza Hut. Valuable experience was gained working with Arena, MindShare and Initials. These agencies have given me a bigger picture of what the real world is like.  Agency work was deemed to show my skills gained such as team work, data handling and technology skills. Technology skills are also a key with team work as things are all going to digital.  

I am now graduating looking to get into the advertising industry. With all my experience I think that I have been trained well the experience that have been given I took on board and now know my strengths and things that I will work on. Knowing that technology is important I have created an online portfolio digitally. This will show my digital skills and research skills with my academic work. This impact should have an effect on industries to show what I can do and which I think that agencies need in there corporation. There will be many challenges in the agency but with having valuable experience I have seen the vision what agencies what and need.

The future is digital as UK is slow at technology it is going to take agencies to realise that the whole digital impact is running to fast for England. But Social Network websites are good mediums to advertise on as the data base is there. Google have the knowledge to change the digital world. How Google capture data is on point as they are tracking the consumer as a individual. I believe there will be a software similar to TGI that Google could bring out making it easier to find the target audience's trends and other findings. Mobile and tablets are good medium to advertise on but for travellers that travel to work or education or a simple journey its not if on trains. As there is no signal this causes problems from the consumer to interact to the advertisement. This is the biggest issue that UK technology is at a slow pace and something needs to be done for advertisers to get better hits on advertisements through digital.